Welcome to B.BIAS

Founded in 2016, our association aims to spread awareness of the field of behavioural science and the impact it has on the different aspects of our lives. We organize events, host meetings, publish blog articles and use our platform to share insightful content with our followers.

Check out our latest work!

Why do people procrastinate?

Etymologically, “procrastination” is derived from the Latin verb procrastinare — to put off until tomorrow. But it is more than just voluntarily delaying. Procrastination also comes from the ancient Greek word akrasia, which means doing something against our better judgment.  To understand what causes procrastination (outside of conditions such as attention-deficit/hyperactivity disorder, where executive functioning […]

Risk perception and risk regulation: the public and the experts 

Governments have always had a critical role in managing the chances of adverse outcomes on behalf of the public, relying on regulation to protect citizens from social, environmental, and economic risks.  Being risk analysis a political as well as a scientific enterprise, the public perception of risk greatly affects risk management and assessment by public […]

AI is not the answer to biased hiring 

In recent years AI has become one of the most powerful tools in data analysis. It is being used in more and more areas of life, thanks to its ability to analyse massive amounts of data and recognise patterns in them that would be impossible to notice for humans. However, it is starting to show […]

Nutrition misinformation: the truth behind what we eat

How many times have you wished to find a diet which could allow you to lose weight without any effort required? People are often driven by the false hope that they can easily achieve maximum results with minimum effort. Nutrition misinformation is based on this common belief and on the easiness with which individuals are persuaded by fake news, misleading advertisements and […]