Welcome to B.BIAS

Founded in 2016, our association aims to spread awareness of the field of behavioural science and the impact it has on the different aspects of our lives. We organize events, host meetings, publish blog articles and use our platform to share insightful content with our followers.

Check out our latest work!

The decoy effect: from product pricing to dating apps

Imagine you are standing in line at a cinema to buy popcorn. As you get to the front of the stand you see that there are three size options: small, medium, and large. You are not too hungry, so you’re thinking of buying the small one. The small costs € 4, the medium € 6.50…

Beyond Behavioural Economics: Cognitive Economics

In the realm of economic theories, where choices appear as outcomes of stable preferences, Cognitive Economics introduces a novel perspective. This field, blending insights from economics, neuroscience, and cognitive psychology, seeks to unravel the mysteries of human decision-making, challenging conventional wisdom. Classical Economics assumes that choices derive from stable preferences, whereas Behavioral Economics ventures into…

Vote Buying: Unraveling Challenges and Urgency for a Robust Democratic Ethos

The stories of corruption within democracies have millennia-old origins; just think of the Verrines or the trial against Catiline, cases that changed the sensibilities of the time regarding the morality underlying politics. The gradual expansion of suffrage, up to its universality, are recent and significant steps that have changed the needs of democratic countries. A…