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Business World

Let’s talk about trust.

Do you trust strangers?  Look at the following picture, who would you trust among them? Who would you give the keys to your house for a night to, for example? Or your car?  The answer actually doesn’t matter. I don’t even know who these people are, it’s just a random picture that I found on the Internet.  The fact that […]

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Business World

Failing to fail: behavioral insights behind startup failure

How to succeed in a startup business? Well, there is no cookie-cutter approach that works universally. Every business has a set of unique characterizing elements and has to find its optimal organizational balance. Notwithstanding the uniqueness of the success factors, which sometimes can be summarized with “luck”, there is an often overlooked commonality behind startup business failures which can be analyzed through behavioral lenses.  A well-known statistic is that 9 out of […]

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Business World

What we could get wrong about motivating people

Imagine you are a leader of the group, a CEO of a well-known firm. Your job is to guide people to achieve something together. As a businessman first thing that pops into your head, in order to make people work harder, is the simplest way: I should pay them more. If I want a group […]

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Business World

Big Data for nudging

Nudging is the careful construction of decision-making environments aimed at helping decision makers making wiser choices, possibly at their advantage. The first applications of nudges regarded mainly public policies and programs aimed at a general public, with no particular distinctions between potential users. Tax compliance, energy saving and even increasing men’s aim in public toilets […]

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Business World

The rise of the gaming industry

In the classic economic model, the measure of utility is presumed to be the key to understanding agent’s decision-making. However, most factors concerning the study of utility are assumed to be exogenous. The emergence of the field of behavioural economics has sought to challenge that by drawing insights on the endogenous factors that affect that […]