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Business World

Failing to fail: behavioral insights behind startup failure

How to succeed in a startup business? Well, there is no cookie-cutter approach that works universally. Every business has a set of unique characterizing elements and has to find its optimal organizational balance. Notwithstanding the uniqueness of the success factors, which sometimes can be summarized with “luck”, there is an often overlooked commonality behind startup business failures which can be analyzed through behavioral lenses.  A well-known statistic is that 9 out of […]

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Nudge of the Month

Scaring the fish away: behavioral insights into talent recruitment

The job recruitment process is a game. Precisely, a signaling game with asymmetric information. Hoping for a perfect match, both the job seekers and the companies looking for new talent signal their attractiveness to each other. Neglecting the in between the lines signals that are conveyed in job advertisements can deter top candidates from applying and reduce the diversity of the company’s biggest asset – […]

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Article Review

Would you give up your favorite shoes to get your money back?

Prospect Theory highlights the fundamental role of the Endowment Effect in trading goods: the value people give to certain goods is highly influenced by their initial endowment (reference point).

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Irrational Investments

Cashless Italia

Italy for Nudges by promoting incentives for non-cash payments This article aims to explain the underlying aspects of the “National Cashback”, a new program planned by the Italian Government. This article presents the ongoing program “Italia Cashless“, a name that has been present in the news over the last few weeks, analyzed under nudge theory, […]