Categories
Life Politics

Defaults: the role of the status quo in healthcare solutions

Defaults are simple, affordable, and cost-efficient solutions which can be introduced in order to elicit the desired behaviour by individuals. They are one of the most intuitive mechanisms implemented in choice architecture, and their use can be applied to a range of different choice-making settings, as they simply leverage on the assumption that individuals are disproportionately more likely to stick to the option presented to them rather than actively switching to an alternative. The […]

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Business World

Failing to fail: behavioral insights behind startup failure

How to succeed in a startup business? Well, there is no cookie-cutter approach that works universally. Every business has a set of unique characterizing elements and has to find its optimal organizational balance. Notwithstanding the uniqueness of the success factors, which sometimes can be summarized with “luck”, there is an often overlooked commonality behind startup business failures which can be analyzed through behavioral lenses.  A well-known statistic is that 9 out of […]

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Nudge of the Month

Scaring the fish away: behavioral insights into talent recruitment

The job recruitment process is a game. Precisely, a signaling game with asymmetric information. Hoping for a perfect match, both the job seekers and the companies looking for new talent signal their attractiveness to each other. Neglecting the in between the lines signals that are conveyed in job advertisements can deter top candidates from applying and reduce the diversity of the company’s biggest asset – […]

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Our Work

This can’t be happening to me

Think back to any movie you’ve seen involving a disaster, whether it was a tsunami or a plane crash. More than likely, the footage of the actual disaster was accompanied by hordes of people screaming and running for their lives. As with many Hollywood depictions of various events, however, the reality of things is quite […]

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Our Work

I KNEW it

We all have that one prideful friend that just can’t admit they were wrong. But is it truly just pride? Research suggests that our ability to recall past predictions we’ve done may not be as good as we would like to believe [1][2]. So maybe your friend is not simply unable to admit they have […]

Categories
Our Work

This article will not change your mind

Imagine you are presented with four cards that have a number on one side and a letter on the other (as in Figure 1). You are also provided with a rule: if a card shows a vowel on one face, then its opposite face shows an even number. Which card(s) would you turn to check […]

Categories
Nudge of the Month

“Are You A Voter?”

By Francesco Amighetti and Beatrice Del Frate Few political and social occasions have been needing and taking advantage of behavioural insights as much as the period preceding political elections and the moment of the vote itself. In fact, nowadays, two major problems obstruct the correct and useful functioning of the democratic ritual that voting represents: on […]